A bright office with people working at long tables

FOUNDED IN 2019

We got tired

We got tired

of moved dates.

of moved dates.

Thirty-four planners, engineers and designers building the honest date for product teams.

Thirty-four planners, engineers and designers building the honest date for product teams.

AMSTERDAM / TORONTO

// 34 PEOPLE, ONE JOB

(01) FROM THE FOUNDERS

Most plans slip

a day at a time.

(01) FROM THE FOUNDERS

Most plans slip

a day at a time.

Founders at work around a table

Lena Vermeer, Tomas Okafor and Noor Haddad

Founders of Tuna

In 2019 the three of us were running delivery at different companies and kept seeing the same thing. A plan looked fine until the week it did not, while every status still said green.

Tuna is what we wished we had: software that reads the real work, says the honest date out loud, and names the smallest change that keeps it.

(02) WHY WE EXIST

Plans used to

stop at green.

We built Tuna to move the finish line, from a status to a date you can hold.

(02) WHY WE EXIST

Plans used to

stop at green.

We built Tuna to move the finish line, from a status to a date you can hold.

BEFORE

WHO KNOWS THE DATE

Whoever last touched the plan

WHERE THE TRUTH LIVES

In a status meeting

WHEN A SLIP SHOWS UP

The week before launch

WHAT YOU DO ABOUT IT

Move the date

WITH TUNA

WHO KNOWS THE DATE

The work itself, read every morning

WHERE THE TRUTH LIVES

In one honest forecast

WHEN A SLIP SHOWS UP

The day it starts

WHAT YOU DO ABOUT IT

Take the smallest fix

(03) OUR STORY

Seven years,

eight turning points.

The short version of how one spreadsheet became a forecast.

(03) OUR STORY

Seven years,

eight turning points.

The short version of how one spreadsheet became a forecast.

Jan 2019

Three missed launches

Our founders watch a date slip for the third time, on a plan that still looks green.

Three missed launches

Jan 2019

Three missed launches

Our founders watch a date slip for the third time, on a plan that still looks green.

Three missed launches

Sep 2019

The first script

One spreadsheet reads tickets and calendars, then says out loud what everyone suspects.

The first script

Sep 2019

The first script

One spreadsheet reads tickets and calendars, then says out loud what everyone suspects.

The first script

Mar 2021

The first forecast

The script calls a slip eleven days early, and a team moves in time.

The first forecast

Mar 2021

The first forecast

The script calls a slip eleven days early, and a team moves in time.

The first forecast

Nov 2021

Seed round from Northline

Enough runway to hire six people and stop taking consulting work.

Seed round from Northline

Nov 2021

Seed round from Northline

Enough runway to hire six people and stop taking consulting work.

Seed round from Northline

Jun 2022

Ranked fixes ship

Tuna stops at nothing less than the smallest change that brings the date back.

Ranked fixes ship

Jun 2022

Ranked fixes ship

Tuna stops at nothing less than the smallest change that brings the date back.

Ranked fixes ship

Feb 2023

Teams ask for more

Weekly check-ins and the Friday update come from what teams keep asking for.

Teams ask for more

Feb 2023

Teams ask for more

Weekly check-ins and the Friday update come from what teams keep asking for.

Teams ask for more

Oct 2024

Series A and a Toronto office

Tidewater Ventures leads the round and the team passes thirty people.

Series A and a Toronto office

Oct 2024

Series A and a Toronto office

Tidewater Ventures leads the round and the team passes thirty people.

Series A and a Toronto office

Sep 2026

200 teams and counting

Tuna now reads the plans of more than 200 product teams every morning.

200 teams and counting

Sep 2026

200 teams and counting

Tuna now reads the plans of more than 200 product teams every morning.

200 teams and counting

(04) PRINCIPLES

Six rules

we refuse to bend.

They decide what we ship, what we skip and who we hire.

(04) PRINCIPLES

Six rules

we refuse to bend.

They decide what we ship, what we skip and who we hire.

(01)

Say the real date

A date nobody believes helps nobody. We show the honest one, even when it hurts.

(02)

Small fixes win

The best change is the smallest one that still lands on time.

(03)

Respect the maker

Nobody should stop working to report on work. The tools already know.

(04)

Quiet by default

If a plan is fine, Tuna stays out of the way until it needs you.

(05)

Show the working

Every forecast can explain itself, line by line, to anyone who asks.

(06)

Write it down

Decisions start as documents, so others can challenge them.

(05) TEAM

People who have

shipped late.

Every leader here has stood in the room when a date moved.

(05) TEAM

People who have

shipped late.

Every leader here has stood in the room when a date moved.

Portrait of Lena Vermeer

Lena Vermeer

Co-founder, Product

Ran product for nine years before moving one date too many.

Portrait of Tomas Okafor

Tomas Okafor

Co-founder, Engineering

Built planning systems for teams of two thousand.

Portrait of Noor Haddad

Noor Haddad

Head of Customer

Spent a decade inside delivery teams, listening.

THE WIDER TEAM

  • Portrait of Ilya Moreau

    Ilya Moreau

    LEAD DESIGNER

  • Portrait of Amara Cole

    Amara Cole

    HEAD OF SUCCESS

  • Portrait of Hana Sato

    Hana Sato

    STAFF ENGINEER

  • Portrait of Luca Moretti

    Luca Moretti

    HEAD OF SECURITY

  • Portrait of Noah Brandt

    Noah Brandt

    HEAD OF DATA

  • Portrait of Sofia Lund

    Sofia Lund

    HEAD OF FINANCE

  • Portrait of Ethan Park

    Ethan Park

    STAFF ENGINEER

  • Portrait of Lena Fischer

    Lena Fischer

    HEAD OF PEOPLE

  • Portrait of Omar Aziz

    Omar Aziz

    HEAD OF SALES

(06) CULTURE

How a week

feels here.

Small rituals that keep a fast team honest, curious and kind.

(06) CULTURE

How a week

feels here.

Small rituals that keep a fast team honest, curious and kind.

Friday demos

01

Friday demos

Everyone shows something real, finished or not.

Support weeks

02

Support weeks

New joiners spend their first week answering tickets.

Written first

03

Written first

Decisions start as documents, not as meetings.

Quiet mornings

04

Quiet mornings

No meetings before noon. Deep work comes first.

(07) WHERE WE WORK

Two cities,

one team.

Pick a place to see where we sit. Remote people are welcome in both.

(07) WHERE WE WORK

Two cities,

one team.

Pick a place to see where we sit. Remote people are welcome in both.

Amsterdam

14 people

Toronto

11 people

Remote

9 people

The Amsterdam office

Keizersgracht 120, 1015 Amsterdam. Our first home and product hub.

(08) BACKERS

Funded by people

who stay close.

We have raised $38M from investors who still read the release notes.

(08) BACKERS

Funded by people

who stay close.

We have raised $38M from investors who still read the release notes.

INDIVIDUAL INVESTORS

FORMER COO, BRIGHTLINE

Elena Voss

FOUNDER, QUILLSTACK

Samir Haddad

CFO, FAIRWATER

Ingrid Holm

PARTNER, FIELDNOTE

Daniel Osei

(09) RECOGNITION

Noticed for shipping,

not for slides.

A few places that wrote about the work.

(09) RECOGNITION

Noticed for shipping,

not for slides.

A few places that wrote about the work.

A woman presenting from a desk

Workflow Journal

ISSUE 14 / 2024

BEST OF THE YEAR

Editors’ pick for delivery

A woman presenting from a desk

Workflow Journal

ISSUE 14 / 2024

BEST OF THE YEAR

Editors’ pick for delivery

Ledger Weekly

ISSUE 203 / 2025

10

THE ANNUAL LIST

Ten startups to watch

Ledger Weekly

ISSUE 203 / 2025

10

THE ANNUAL LIST

Ten startups to watch

Northern Tech Awards

WINNERS / 2025

No.1

GRAND PRIZE

Software company of the year

Northern Tech Awards

WINNERS / 2025

No.1

GRAND PRIZE

Software company of the year

A woman sketching on a whiteboard

The Product Review

SPRING / 2026

READERS’ CHOICE

Best new planning tool

A woman sketching on a whiteboard

The Product Review

SPRING / 2026

READERS’ CHOICE

Best new planning tool

(10) CAREERS

Come hold

the date with us.

Sample listings. Equity for everyone, and hiring in both cities.

(10) CAREERS

Come hold

the date with us.

Sample listings. Equity for everyone, and hiring in both cities.

Equity for everyone

30 days off

Remote budget

Learning fund

Ready to ship

on time?

Tell us your launch date and get a first forecast, with no strings.

  • SHIP DATE MAR 24

  • ON TRACK

  • 12 FIXES APPLIED

  • 3 WEEKS SAVED

  • SHIP DATE APR 02

  • ON TRACK

  • 9 RISKS CLEARED

  • SHIP DATE MAY 19

Ready to ship

on time?

Tell us your launch date and get a first forecast, with no strings.

  • SHIP DATE MAR 24

  • ON TRACK

  • 12 FIXES APPLIED

  • 3 WEEKS SAVED

  • SHIP DATE APR 02

  • ON TRACK

  • 9 RISKS CLEARED

  • SHIP DATE MAY 19

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